Type of Filters

1. Tracking Data

• Traffic Source: Where the visitor came from (e.g., Google, Facebook).
• First Traffic Source: The original source when visitor first landed.
• Organic Source: Unpaid search engine or referral origin.
• Organic Source Str: Raw string of the organic traffic source.
• UTM Source: Identifies the traffic source (e.g., newsletter, search).
• UTM Medium: Type of traffic (e.g., email, CPC).
• UTM Campaign: Campaign name tied to the visit.
• UTM Content: Differentiates ads or links in same campaign.
• UTM Term: Captures keywords from paid search campaigns.
• First UTM Source: Original UTM source on first visit.
• First UTM Medium: First recorded traffic type (e.g., email).
• First UTM Campaign: Initial campaign that brought the user.
• First UTM Term: First keyword term from initial visit.
• First UTM Content: First ad/content variation clicked initially.
• GA Client ID: Unique ID assigned by Google Analytics.
• Facebook Click ID: Unique ID from Facebook ad click.
• Microsoft Click ID: Tracks clicks from Microsoft Ads.
• Google Click ID: Click ID from Google Ads campaigns.
• Facebook Browser Cookie: Identifies Facebook users via browser cookie.
• Facebook Browser Pixel: Tracks Facebook events via browser pixel.
• Referrer URL: Complete URL of the previous webpage.
• Referrer Domain: Domain of the referring site.
• Original Referrer: The very first referring source.
• URL: Current page’s full URL string.
• URL Base: Base path of the current URL.
• Landing Page: First page a user lands on.
• Landing Page Base: Base version of the landing URL.

2. Demographic Data

• User IP: Visitor’s IP address to estimate location.
• Country: User’s country based on IP detection.
• State: Region or state of the visitor.
• City: City from where user accessed site.

3. Personal Data

• Visitor ID: Unique ID assigned to each visitor.
• User Name: Collected name from a form or login.
• User Email: Email address submitted or detected.
• User Mob.: Mobile number entered by the user.

4. Behavioral Data

• Device Type: Whether user is on mobile, desktop, tablet.
• Device Model: Specific model of the user’s device.
• User Agent: Browser and device info from HTTP headers.
• On site behaviour: Tracks browsing patterns and page interactions.
• Time on Page: Duration spent on a single page.
• Scroll: How far down the page the user scrolls.
• Exit Intent: Detects mouse movement toward browser close.
• Time on Site: Total time spent across the session.
• Interactive Sensor: Measures clicks, hovers, or other actions.
• Date and Time: Exact moment user performed an action.