Type of Filter - urlpt
Type of Filters
1. Tracking Data
- Traffic Source: Where the visitor came from (e.g., Google, Facebook).
- First Traffic Source: The original source when visitor first landed.
- Organic Source: Unpaid search engine or referral origin.
- Organic Source Str: Raw string of the organic traffic source.
- UTM Source: Identifies the traffic source (e.g., newsletter, search).
- UTM Medium: Type of traffic (e.g., email, CPC).
- UTM Campaign: Campaign name tied to the visit.
- UTM Content: Differentiates ads or links in same campaign.
- UTM Term: Captures keywords from paid search campaigns.
- First UTM Source: Original UTM source on first visit.
- First UTM Medium: First recorded traffic type (e.g., email).
- First UTM Campaign: Initial campaign that brought the user.
- First UTM Term: First keyword term from initial visit.
- First UTM Content: First ad/content variation clicked initially.
- GA Client ID: Unique ID assigned by Google Analytics.
- Facebook Click ID: Unique ID from Facebook ad click.
- Microsoft Click ID: Tracks clicks from Microsoft Ads.
- Google Click ID: Click ID from Google Ads campaigns.
- Facebook Browser Cookie: Identifies Facebook users via browser cookie.
- Facebook Browser Pixel: Tracks Facebook events via browser pixel.
- Referrer URL: Complete URL of the previous webpage.
- Referrer Domain: Domain of the referring site.
- Original Referrer: The very first referring source.
- URL: Current page’s full URL string.
- URL Base: Base path of the current URL.
- Landing Page: First page a user lands on.
- Landing Page Base: Base version of the landing URL.
2. Demographic Data
- User IP: Visitor’s IP address to estimate location.
- Country: User’s country based on IP detection.
- State: Region or state of the visitor.
- City: City from where user accessed site.
3. Personal Data
- Visitor ID: Unique ID assigned to each visitor.
- User Name: Collected name from a form or login.
- User Email: Email address submitted or detected.
- User Mob.: Mobile number entered by the user.
4. Behavioral Data
- Device Type: Whether user is on mobile, desktop, tablet.
- Device Model: Specific model of the user’s device.
- User Agent: Browser and device info from HTTP headers.
- On site behaviour: Tracks browsing patterns and page interactions.
- Time on Page: Duration spent on a single page.
- Scroll: How far down the page the user scrolls.
- Exit Intent: Detects mouse movement toward browser close.
- Time on Site: Total time spent across the session.
- Interactive Sensor: Measures clicks, hovers, or other actions.
- Date and Time: Exact moment user performed an action.